Hi, my name is

Addie Cook

About Me

Hi, I’m Addie Cook—a passionate and driven fourth-year marketing and management student at Colorado State University, committed to helping businesses thrive through innovative strategies and impactful storytelling.

With a strong academic foundation and hands-on experience, I’ve developed expertise in social media management, website development, and cultivating professional networks. My dedication to blending creativity with strategic planning allows me to deliver solutions that drive growth and engagement.

Whether it’s building user-friendly websites, creating compelling content, or analyzing key performance metrics to fine-tune campaigns, I enjoy working with clients to bring their vision to life.

Digital Marketing Skills

Digital Skills

Keyword Research
On-Site SEO
Off-Site SEO
Google Analytics
WordPress
Web Design
Image Optimization
Local Search Marketing
Mobile Optimization
Content Writing
Google Search Console
AI Image Generation
Canva Premium

Digital Marketing Experience

Addiecook.me

Designed and built a high-performance portfolio website to showcase my digital skills, achieving a 99/100 Google Page Speed score for exceptional speed and user experience. The site is fully SEO-optimized, featuring responsive design, streamlined code, and mobile-first development. It highlights expertise in WordPress, image optimization, and advanced web analytics integration

*Aquaticsinmotion.com***

I developed a professional website for Aquatics in Motion as part of a class project, emphasizing clean design, responsive functionality, and SEO best practices. My blog was selected to be featured on the final website, highlighting my ability to create polished, user-friendly platforms tailored to organizational needs.

Work Experience

Retail Wine Associate
Wilbur’s Total Beverage
August 2022 – Present

Manage the replenishment of wine inventory on delivery days and ensured proper restocking of back stock item.

Conduct customer transactions efficiently at the cash register.

Provide exceptional customer service within the wine department, offering recommendations and guiding customers to their desired products.

Collaborate closely with colleagues to promote sales across various store departments.
Server
The Welsch Rabbit Cheese Shop
October 2022 – December 2022

Welcome customers upon arrival and facilitated seating arrangements.

Utilized my wine expertise to support the wine buyer in curating new selections for the grand opening.

Assist customers by providing wine and cheese pairing recommendations.

Offer expert advice on wine selections to complement their meals and cheese assortments.

Support kitchen operations by assisting with cleaning tasks and dishwashing.
Retail Wine Associate/Social Media Director
Hover Crossing Wine and Spirits
November 2020 – August 2022

Built an Instagram following of 70+ wine, beer, and spirit enthusiasts through targeted marketing and engaging content.

Coordinated a successful tasting event with 10+ suppliers and 100+ customers in attendance.

Contributed to $36k in sales using persuasive selling techniques and extensive wine product knowledge.

Developed leadership skills by supervising and mentoring three employees.

Collaborated with management and wine suppliers to procure and optimize product offerings.

Internships and Externships

Park County Externship
Park County
September 2022 – December 2022

Developed a comprehensive plan to promote responsible tourism, implement business and wayfinding signage, research business land use restrictions, and establish a business mentorship program.

Served as the primary note-taker and lead coordinator for the mentorship program.
Wine Intern
The Welsch Rabbit Cheese Shop
September 2022 – December 2022

Utilized my wine expertise to support the wine buyer in curating new selections for the grand opening.

Produced educational videos focused on wine for the training and development of Welsch Rabbit’s staff.

Leverage my network connections with wine representatives and small-scale distributors that align with Welsch Rabbit’s target demographic.

Contribute innovative ideas and insights related to wine retail and wine marketing strategies.

Digital Marketing Experience

User-Friendly

A quality website should have an intuitive design and clear navigation, ensuring visitors can easily find what they need.

99 Site Speed

Fast loading times improve user experience, reduce bounce rates, and keep visitors engaged with the content.

Responsive Design

The site should adapt to all devices and screen sizes, ensuring a consistent, enjoyable experience on desktops, tablets, and phones.

Certifications

Google Ads

The Google Ads certification taught me to create, manage, and optimize online campaigns. It covered campaign setup, keyword research, audience targeting, and performance tracking, equipping me with skills to achieve marketing goals and enhance digital platform results.

HubSpot Inbound

The HubSpot certification provided knowledge of digital marketing essentials, including inbound strategies, SEO, website performance, email marketing, KPIs, and social media. It equipped me to develop effective, high-quality campaigns that drive engagement and results.

Google Analytics

The Google Analytics certification showed me how to track and analyze website and app performance, set up data collection, and understand user behavior. It enabled me to create actionable reports and make data-driven decisions to optimize user experience and achieve business objectives.

Education

I started at Front Range Community College with a passion for business but little experience. By the end of my time there, I had gained the skills and knowledge needed to dive deeper into marketing and management. Now, as I approach my final semester at Colorado State University, I am eager to enter the workforce and secure my first professional role.

Colorado State University

Graduating Spring 2025 GPA: 3.5

Concentrations: Marketing and Management & Innovation.
Certifications: Entrepreneurship, Marketing Communication & Branding, Market Research & Data Analytics.

Front Range Community College

Graduated Spring 2022 GPA: 3.75

Built a strong foundation in business and developed a unique perspective through diverse coursework.

Contact

addie.cook@colostate.edu

720-442-1419

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Addie Cook